Great design will do little for you without first-class content.
The copy on your CPA Website is crucial. Your words are your marketing voice. You will attract prospective customers by showing them what sets you apart from the competition. A nicely designed website alone will not do that. Here are some tips for making sure the copy on your site get's noticed.
No Underestimation of Punctuation
Those grammar rules you learned so long ago STILL apply on the Internet. Do you know the difference between their vs. there vs. they're? What about your versus you're? If not, you will want to brush up, because being accurate adds credibility to your website.
I'm less likely to believe your promise of carefully filing my taxes, if you don't know which witch is which. You want to market yourself as a reputable and accurate CPA who goes the extra mile to get it right.
Put in the time to read over your site, ask a trusted friend to check it for spelling, punctuation and grammar. Show your clients that you're willing to go the extra step and make accuracy a top priority.
Breaking Up isn't Hard to Do
Even newspapers, known for their text-heavy pages, break up their paragraphs with spaces, bullet points, pics and graphics. The same applies to web writing, perhaps even more so. Online readers are accustomed to glancing at headlines, and small blocks of text often draw attention as opposed to larger ones.
Don't overwhelm visitors to your accounting website with paragraph upon paragraph of text without using something to break it up.
What's in it for Them?
Why should your potential client care what you have to say? The answer should ring loud and clear throughout your copy. It's not about all the tools you have on your accounting website. It's about why those tools save your clients time, money and energy.
null Let clients know, for example, that a secure file exchange system means instant access to their tax documents 24/7. Now the client sees the value behind a service you offer.
Think about the "why should I care" idea each time you write about the services you provide. "What's in it for me" is the central objection to any sales attempt. Put yourself into her shoes, and address this objection form their viewpoint.
For more tipe and helpful information please visit http://www.easy-fast-money.org/
The copy on your CPA Website is crucial. Your words are your marketing voice. You will attract prospective customers by showing them what sets you apart from the competition. A nicely designed website alone will not do that. Here are some tips for making sure the copy on your site get's noticed.
No Underestimation of Punctuation
Those grammar rules you learned so long ago STILL apply on the Internet. Do you know the difference between their vs. there vs. they're? What about your versus you're? If not, you will want to brush up, because being accurate adds credibility to your website.
I'm less likely to believe your promise of carefully filing my taxes, if you don't know which witch is which. You want to market yourself as a reputable and accurate CPA who goes the extra mile to get it right.
Put in the time to read over your site, ask a trusted friend to check it for spelling, punctuation and grammar. Show your clients that you're willing to go the extra step and make accuracy a top priority.
Breaking Up isn't Hard to Do
Even newspapers, known for their text-heavy pages, break up their paragraphs with spaces, bullet points, pics and graphics. The same applies to web writing, perhaps even more so. Online readers are accustomed to glancing at headlines, and small blocks of text often draw attention as opposed to larger ones.
Don't overwhelm visitors to your accounting website with paragraph upon paragraph of text without using something to break it up.
- Bullet point information that lends itself to being in a list.
- Don't be afraid to hit the enter key each time you begin a new thought.
- If you've got a visual, throw a small photo or graphic icon on the page to break up all those words!
What's in it for Them?
Why should your potential client care what you have to say? The answer should ring loud and clear throughout your copy. It's not about all the tools you have on your accounting website. It's about why those tools save your clients time, money and energy.
null Let clients know, for example, that a secure file exchange system means instant access to their tax documents 24/7. Now the client sees the value behind a service you offer.
Think about the "why should I care" idea each time you write about the services you provide. "What's in it for me" is the central objection to any sales attempt. Put yourself into her shoes, and address this objection form their viewpoint.
For more tipe and helpful information please visit http://www.easy-fast-money.org/
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